The Price Is Right isn’t just a television game show. The term applies to Las Vegas residential real estate too.
In fact there are those who believe proper pricing is the critical aspect of marketing any piece of Las Vegas real estate. Price it right and your home sells in weeks rather than months. Price it wrong and it’s likely the house will be wearing a “For Sale” sign seemingly forever.
Nor is this process as simple as Let’s Make a Deal. Which is why some find setting the price of Las Vegas homes for sale to be both mystical and magical.
What’s more the price depends to a degree on market psychology. That and whether you’re trying to sell into a buyers market. In that case you’d price the house one way. Aggressively. While on the other hand if it’s a sellers market you’ll probably take a different tact.
You see, in a soft (or buyers) market you want to forget what your neighbor down the street got for their place last June. It’s November now. And prices home owners were able to command for Las Vegas residential real estate back then are often no longer relevant. Especially if the number of real estate homes for sale is growing.
Then too in a buyers market you need to be mindful of what prices new builds are going for. As builders may turn to aggressive pricing too - to get out from under their “spec” inventory. All things being equal, 9 times out of 10 buyers would prefer the new house over yours.
And don’t go with an “above market” price thinking you can always cut it later if the house doesn’t attract an offer. Even an apprentice Realtor quickly learns a cruel fact. The weeks your Las Vegas residential real estate is first put on the market are its prime selling time. Your property is apt to get more attention at that point than it will at any other point in the selling process.
So the clock is running. Buyers pounce on the new inventory that just comes to market. But will cheerfully ignore anything they suspect is even slightly overpriced when there are plenty of other houses to choose from.
Should you miss that window of opportunity prepare for a long siege. Your home might be for sale so long that you’ll be forced to lower the price below market value to attract any buyer traffic.
Still if you follow this idiot proof pricing strategy, any Las Vegas residential real estate with curb appeal that is priced right will stand out. Even in a buyers market.
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